Oliver Logan

Oliver Logan is a Los-Angeles based denim & softgoods brand committed to crafting sustainable, stylish, high-quality garments at an accessible cost. Our goal was to build an elevated brand system emphasizing a sense of approachability & transparency.

Oliver Logan is a Los-Angeles based denim & softgoods brand committed to crafting sustainable, stylish, high-quality garments at an accessible cost. Our goal was to build an elevated brand system that emphasized a sense of approachability & transparency.

Brand

Oliver Logan

Role

Brand

Lead Brand + Visual Designer

Identity Design, Visual Design, Web Design

We're changing the denim industry
for the greater good.

We're changing the denim industry for the greater good.

We're changing the denim industry
for the greater good.

Logotype & Wordmarks

Contemporary & personable - A custom sans-serif Logotype with badge alternates for large in-store applications & O|L initials for small garment trim & digital applications. We aimed for the logo to reflect a sense of elevated approachability.

Typography & Color

Classic, friendly & refined - We Paired a bold, approachable ans-serif Headline typeface (Poppins) with a Robust, utilitarian neo-grotesque typeface (Roc Grotesk) for body copy & subheads. We combined the typographic system with a elevated, sustainable & approachable color palette inspired by the outdoors.

Iconography

Logotype & Wordmarks

Simple, warm & playful - We developed & illustrated a series of playful & straight-forward icons to be used across all digital & print applications. The icon sets focused predominantly on OL's sustainability initiatives, garment care, & value-propositions - featuring Oliver Logan's muted, warm color palette & rich gold accent.

Website

We wove together a traditional eCommerce experience with educational content & information regarding Oliver Logan's practices as a sustainable denim and clothing brand. Seasonal features, featured collections, promotions, value propositions.

Email

Logotype & Wordmarks

Marketing Collateral, Packaging & Trim

Marketing Collateral & Packaging

We took a less is more approach to the marketing collateral and packaging system - opting for more recyclable & renewable materials as opposed to single-use plastics. Additionally, we used the packaging as an opportunity to encourage customers to donate old clothing in place of throwing away old clothing.

Social Media

We developed a series of social-ads & story-posts depicting well-lit product images on light-airy neutrals, visually highlighting product features & sustainability. Posts were accompanied by a series of value propositions & product names written in Oliver Logan's informal & playful brand voice.