Compass Agent Rebrand: Arlen Raubach
Compass Agent Branding — Arlen Raubach
Compass Agent Branding — Arlen Raubach
Compass Agent Branding — Arlen Raubach
Compass Agent Branding — Arlen Raubach
Reposition the Arlen Raubach Real Estate Group with keen attention to the group's esteemed reputation, clientele, bespoke listings, and over 30 years of experience. We used this rebrand as an opportunity to create a flexible design system around The group's multi-channel marketing strategy in place of a noticeably disjointed and inconsistent identity.
Agent brand logos, identities, and design systems are the backbone of the Compass Brand ecosystem. With over 30 years of experience in Southern California’s luxury real estate space, Arlen Raubach is one of compass’ premiere SoCal real estate agents - boasting some of southern Orange County’s most sought-after property listings & notable clientele. Our task was to reposition Arlen Raubach’s brand with keen attention to his esteemed reputation, clientele, & bespoke property listings. In addition to repositioning Arlen's brand we were tasked with creating a flexible design system around Arlen’s multi-channel marketing platforms, ranging from website & social to printed collateral.
Agent brand logos, identities, and design systems are the backbone of the Compass Brand ecosystem. With over 30 years of experience in Southern California’s luxury real estate space, Arlen Raubach is one of compass’ premiere SoCal real estate agents - boasting some of southern Orange County’s most sought-after property listings & notable clientele. Our task was to reposition Arlen Raubach’s brand with keen attention to his esteemed reputation, clientele, & bespoke property listings. In addition to repositioning Arlen's brand we were tasked with creating a flexible design system around Arlen’s multi-channel marketing platforms, ranging from website & social to printed collateral.
Agent brand logos, identities, and design systems are the backbone of the Compass Brand ecosystem. With over 30 years of experience in Southern California’s luxury real estate space, Arlen Raubach is one of compass’ premiere SoCal real estate agents - boasting some of southern Orange County’s most sought-after property listings & notable clientele. Our task was to reposition Arlen Raubach’s brand with keen attention to his esteemed reputation, clientele, & bespoke property listings. In addition to repositioning Arlen's brand we were tasked with creating a flexible design system around Arlen’s multi-channel marketing platforms, ranging from website & social to printed collateral.
Agent brand logos, identities, and design systems are the backbone of the Compass Brand ecosystem. With over 30 years of experience in Southern California’s luxury real estate space, Arlen Raubach is one of compass’ premiere SoCal real estate agents - boasting some of southern Orange County’s most sought-after property listings & notable clientele. Our task was to reposition Arlen Raubach’s brand with keen attention to his esteemed reputation, clientele, & bespoke property listings. In addition to repositioning Arlen's brand we were tasked with creating a flexible design system around Arlen’s multi-channel marketing platforms, ranging from website & social to printed collateral.
Client
Brand
Brand
Brand
Brand
Compass | Arlen Raubach Real Estate Group
Oliver Logan
Compass
Compass
Compass
Role
Role
Role
Role
Role
Lead Brand Designer
Identity Design, Visual Design, Web Design
Lead Brand/Visual Designer
Lead Brand/Visual Designer
Lead Brand/Visual Designer
Website Redesign & Strategy
Website
Website
Website
Website
Arlen's website strategy emphasizes his notable properties, driving traffic and educating potential buyers on available properties, luxury marketing offerings, and bolstering brand awareness.
Social Media
Social Media
Social Media
Social
Social
I lead an audit of Arlen’s existing instagram account and created a suite of social templates ranging from listing to brand centric, focused on lead generation, brand awareness, and visual cohesion.
Process
Process
Process
Process
Process
Prior to kicking off the design portion of Arlen's rebrand, we facilitated a brand audit in order to better understand his target audience, unique marketing needs, and opportunities for improvement. Following the audit, we explored several different directions that spoke to Arlen's unique value proposition: top-tier clientele and properties within the most highly regarded neighborhoods in Coastal OC.
Credits
Credits
Credits
Credits
Role: Lead Brand Designer
Design Associate: Ellie Shin
Design Director: Ursula Cowhey
Selected Works
Oliver LoganBrand Identity, User Interface
Compass In-HouseBrand Identity, Visual Design
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Retrospec RebrandBrand Identity, User Interface, Art Direction